Web Survey Bibliography
Despite the growth in the number of brands with a presence on social media such as Facebook and YouTube, questions remain about how to conceptualise and measure people’s experiences with brands’ content on social media, and how to measure the value of people’s behaviour around such content to brands. By interrogating quantitative data garnered from 6,400 respondents we sent to Facebook pages belonging to 27 brands across six brand categories during June 2011, this paper presents an overview of how we designed two sets of metrics, and some of the findings from these metrics: (1) a series of ‘value of experience’ metrics based on the likelihood of people who claim to have had positive experiences with a brand’s content on Facebook to say they are likely to do different social media, purchase funnel and brand advocacy actions for that same brand; and (2) a series of ‘value of a fan’ metrics that measure the likelihood of people who say they are likely to do different social media actions on a brand’s page (such as post positive comments or share content) to say they are also likely to do different purchase funnel and advocacy actions for that brand.
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Web survey bibliography (109)
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- Exploring the Feasibility of Using Facebook for Surveying Special Interest Populations ; 2016; Lee, C.; Jang, S.
- Longitudinal Online Ego-centric Social Network Data Collection with EgoWeb 2.0 ; 2016; Amin, A.; Kennedy, D.
- Problems and Prospects in Survey Research; 2016; Moy, P.; Murphy, J.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Improving social media measurement in surveys: Avoiding acquiescence bias in Facebook research; 2016; Kuru, O.; Pasek, J.
- Online and Social Media Data As an Imperfect Continuous Panel Survey; 2016; Diaz, F.; Garmon, F.; Hofman, J. K.; Kiciman, E.; Rothschild, D.
- Social Media Analyses for Social Measurement; 2016; Schober, M. F.; Pasek, J.; Guggenheim, L.; Lampe, C.; Conrad, F. G.
- Doing Surveys Online ; 2016; Toepoel, V.
- Taming Big Data: Using App Technology to Study Organizational Behavior on Social Media; 2015; Bail, C. A.
- Validation of the new scale for measuring behaviors of Facebook users: Psycho-Social Aspects of Facebook...; 2015; Bodroza, B.; Jovanovic, T.
- Facebook as a Tool for Respondent Tracing; 2015; Schneider, S. J., Burke-Garcia, A., Thomas, G.
- Predictors of inconsistent responding in web surveys; 2015; Akbulut, Y.
- Does Opinion Leadership Increase the Followers on Twitter; 2015; Hwang, Y.
- A Mixed Methods Approach to Network Data Collection; 2014; Rice, E., Holloway, I. W., Barman-Adhikari, A., Fuentes, D., Brown, C. H., Palinkas, L. A.
- Facebook, Twitter, & Qr Codes: An Exploratory Trial Examining The Feasibility Of Social Media Mechanisms...; 2014; Gu, L. L.
- Build your own social network laboratory with Social Lab: a tool for research in social media; 2014; Garaizar, P., Reips, U.-D.
- Use of a Google Map Tool Embedded in an Internet Survey Instrument: Is it a Valid and Reliable Alternative...; 2014; Dasgupta, S., Vaughan, A. S., Kramer, M. R., Sanchez, T. H., Sullivan, P. S.
- Using respondent tweets to fill in survey gaps; 2014; Murphy, J.
- The quality of ego-centered social network data in web surveys: experiments with a visual elicitation...; 2014; Marcin, B., Matzat, U., Snijders, C.
- Social Media and Surveys: Collaboration, Not Competition; 2014; Couper, M. P.
- Recent Books and Journals in Public Opinion, Survey Methods, and Survey Statistics; 2014; Callegaro, M.
- Social Media and Online Survey: Tools for Knowledge Management in Health Research ; 2014; Merolli, M., Sanchez, F. J. M., Gray, K.
- Using Online Social Media for Recruitment of Human Immunodeficiency Virus-Positive Participants: A Cross...; 2014; Yuan, P., Bare, M. G., Johnson, M. O., Saberi, P.
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- The Future of Social Media, Sociality, and Survey Research; 2013; Hill, C., Dever, J. A.
- Collecting Diary Data on Twitter; 2013; Richards, A., Dean, E., Cook, S.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data; 2013; Haney, C.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.
- Different approaches to measure ego-centered social support networks: a meta-analysis; 2013; Hlebec, V., Kogovsek, T.
- Online questionnaire development: Using film to engage participants and then gather attitudes towards...; 2013; Middleton, A., Bragin, E., Morley, K. I., Parker, M.
- Customer satisfaction in Web 2.0 and information technology development; 2013; Sharma, G., Baoku, L.
- Online Survey on Twitter: A Urological Experience; 2013; Dal Moro, F.
- Social media data demands a marriage of high-tech and high-touch; 2013; Waldheim, C., Stevens, N.
- Conceptualising and evaluating experiences with brands on Facebook; 2013; Smith, S.
- Discovering interest groups for marketing in virtual communities: An integrated approach; 2013; Wang, K.-Y., Wu, H.-J., Ting, I.-H.
- New social media, new social science?; 2013; Woodfield, K., Morrell, G.
- Cognitive Interviewing in Online Modes: a Comparison of Data Collected in Second Life and Skype; 2013; Swicegood, J. E., Head, B., Dean, E., Keating, M.
- Social Network Analysis and Survey Response: How Facebook Data Can Supplement Survey Data; 2013; Sage, A.
- The Use of Email, Text Messages, and Facebook to Increase Response Rates Among Adolescents in a Longitudinal...; 2013; Fleeman, A., Francis, K., Henderson, Ti., Woodford, M., Jani, M.
- Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study...; 2013; Morgan, A. J., Jorm, A. F., Mackinnon, A. J.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Use of a Social Networking Web Site for Recruiting Canadian Youth for Medical Research; 2013; Chu, J. L., Snider, C. E.
- How and when social media storms impact brands; 2012; Morris, A., Perry, H.
- Biting the Hand and Bending the Rules: An IJMR Presentation; 2012; Pettit, A.
- A survey of social media usage integrating daily Facebook participation time with in-person social interaction...; 2012; Mishra, S.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.